Bluesky Gives Its AI Assistant Attie a Bigger Role With a New Research Feature

Bluesky is taking another step into the AI world, and this time its AI assistant, Attie, is becoming much more than a tool for building custom social feeds. It is now growing into an open social research assistant that helps people explore and better understand conversations happening across the internet.

This week, Bluesky introduced a new feature called Quests, making Attie smarter and more useful. Instead of simply creating personalized feeds, users can now ask Attie questions about trending topics, breaking discussions, or important news spreading across the wider Bluesky network, also known as the Atmosphere. Since it works with the AT Protocol, Attie can also gather insights from other connected apps, giving users a much broader view of online conversations.

The update comes at an important time for Bluesky. After experiencing explosive growth and reaching 40 million users in just a year, the platform's growth has slowed. It now has around 45.6 million registered accounts, pushing the company to find new ways to attract users while also building services that could eventually generate revenue.

When Attie first launched in March, it allowed people to create their own algorithms and design personalized social feeds without writing code. The company even hinted that, in the future, users may be able to build entire apps with AI. Although Attie remains free today, Bluesky has already started exploring paid plans for the service.

Image Credits:Bluesky (screenshot)

With Quests, Attie becomes much more practical. Users can ask questions like what's currently trending, which creators are shaping conversations in a certain industry, or who the most influential voices are in a specific region. Instead of endlessly scrolling through posts, people can quickly discover meaningful information with a simple question.

Jay Graber, Bluesky's Chief Innovation Officer and former CEO, believes this is exactly the direction AI should take. She said the goal isn't to flood people with more content but to help them separate facts from misinformation and make sense of the internet. Rather than replacing human thinking, Attie is designed to support it by making reliable information easier to find.

Graber also shared that Bluesky is redesigning Attie with a fresh logo, improved accessibility features, and more updates planned over the coming months. The company wants to make advanced social tools simple enough for anyone to use, even without technical knowledge.

For now, the new version of Attie is available in beta, with users gradually receiving access through a waitlist over the next few weeks.

Not everyone in the Bluesky community is excited about AI. Many users have raised concerns about its impact on jobs, politics, and the environment. Even so, Bluesky believes carefully designed AI tools can genuinely help people while also creating new business opportunities that support the platform's future.

Backed by $100 million in funding, Bluesky now has room to experiment. Whether through AI-powered tools like Attie, premium subscriptions, or advanced features for power users, the company is betting that helping people better understand online conversations will be far more valuable than simply adding more noise to the internet.