Apple is currently engaged in discussions with Gemini to integrate its AI model into its devices. However, concerns arise about potential regulatory scrutiny surrounding this partnership.
In a bid to catch up in the realm of generative AI, Apple is reportedly in discussions with Google to integrate the latter's new AI model, Gemini, into its upcoming iPhone operating system, as per Bloomberg sources.
Additionally, Apple has explored similar discussions with OpenAI, aiming to introduce a suite of cloud-based AI features in tandem with on-device functionalities powered by its proprietary AI model, Ajax.
While such a partnership would signify a significant stride for Apple, which has been trailing in the AI race, it also raises concerns about potential regulatory scrutiny. Given the ongoing scrutiny of Google and Apple's close relationship by regulators both in the US and abroad, this deal could invite unwanted legal attention.
Google and Apple’s Potential Partnership Could Be Major For Gemini
According to a Bloomberg News report, Apple is currently engaged in active negotiations with Google regarding the integration of Gemini into certain features of its upcoming iOS 18 iPhone operating system. This potential partnership would mark a significant milestone for Gemini, expanding its reach to over two billion active Apple devices.
Additionally, Bloomberg's report mentioned discussions between Apple and OpenAI, the creator of ChatGPT, suggesting a possible alternative in case the deal with Google falls through.
While terms have yet to be finalized, this collaboration would build upon the longstanding relationship between Apple and Google, dating back to Google becoming the default search engine on Safari in 2002.
However, this move also highlights Apple's ongoing efforts to strengthen its AI capabilities, as its in-house large language model, Ajax, has not reached the level of sophistication seen in established alternatives like Google Gemini and ChatGPT.
Despite Apple's plans to utilize its own AI model for device features, it is seeking a partnership with a more robust AI model for cloud-based functionalities.
Exploring Potential AI Enhancements for the iPhone: A Sneak Peek
During Apple's annual shareholder gathering in February, CEO Tim Cook unveiled plans to pioneer advancements in generative AI this year, hinting at forthcoming Gen AI-powered features.
Although no formal declaration has been issued, Bloomberg's report suggests that the upcoming software enhancements will likely focus on generating images and crafting essays from basic prompts, akin to the capabilities of OpenAI's ChatGPT and Dall-E. Sources indicate that these outsourced generative AI functionalities will be seamlessly integrated into apps like Siri, while Apple's proprietary AI model will continue to drive innovations within the iPhone operating system.
The introduction of more AI-driven services could signify a significant triumph for Apple, particularly as it strives to keep pace with competitors like Samsung, which recently introduced its own AI system, Galaxy AI. However, uncertainties surrounding Google's AI model and the ongoing partnership negotiations between the two tech giants suggest that Apple's collaboration with Google may encounter hurdles along the way.
Legal Scrutiny Looms Over Potential Partnership Deal
Apple's ongoing multi-million dollar pact with Google has become a focal point of legal contention in recent times, with the U.S. Department of Justice asserting that their collaboration violates competition laws, citing Google's dominance in search.
Amidst Google's ongoing legal battles both domestically and in Europe, their potential AI venture is poised to intensify scrutiny, particularly as Microsoft and OpenAI face similar antitrust probes by the US Federal Trade Commission.
Setting legal debates aside, Google's Gemini encountered criticism last month for generating racially inaccurate images, prompting an immediate halt to its image generation feature. The CEO condemned the issue as "completely unacceptable," yet the incident reignited ethical concerns surrounding Gemini and prompted users to question Google's efforts in addressing AI bias.
